LIFETIME BRANDS

INNOVATION

Being innovative is more than a goal; it’s a part of our culture. From our Innovation Design Center to our Global Trend and Design Initiative to our “Ideas of a Lifetime” program, our team employs a systematic and organizational commitment to innovation that brings new ideas to fruition.

In today’s competitive environment, Lifetime Brands provides consumers with innovative products that meet the needs of their lifestyles. Our products make it easier for people to prepare, cook and serve food at home.

OUR PHILOSOPHY
Our philosophy extends to all aspects of our business and is derived from a strong belief in our most important asset - our family of employees. Together, we develop products that touch lives in every way - from home decor to kitchen tools and utensils. Our focused team seeks to cover new ground not only within the walls of our Innovation Center, but outside - globally, reaching out to constantly searching for insights and solutions to bring you the products of tomorrow.
PHILOSOPHY CONTD
The combined strength of our employees and our collaboration with innovators worldwide underscore Lifetime Brands' commitment to excellence. Today, our company's innovations can be found in products we develop for brands including Farberware, Kitchenaid, Sabatier, Chef'n, Rabbit, and Taylor.
GLOBAL TREND
Lifetime takes a consumer-centric approach to product development fueled by extensive research. Through our Global Trend and Design Initiative, our team of experts travels around the globe to numerous trade fairs and retailers in markets outside the United States, exploring new trends, materials and technologies.
GLOBAL TREND & DESIGN
Our Global Trend and Design Initiative reinforces our market leadership position and reputation with many of our largest retail customers, who rely on our trend and color forecasting data. We also have forged relationships with the product development teams at many of our key accounts and begun a process that allows for collaboration with our retail partners much earlier in the design cycle. This enables us to greatly increase our speed to market, offering us a distinct advantage over our competitors. 
GLOBAL TREND & DESIGN
Lifetime's Global Trend and Design Initiative is a conduit for the Company's strategic thought processes, providing insight into demographic, psychographic and general social trends that result in forward-thinking products with a tangible benefit to the consumer.
INNOVATION ECOSYSTEM
At Lifetime Brands, we recognize that innovation does not occur in a vacuum. That's why we focus our efforts on fostering a vibrant ecosystem of innovation. This system is a living network that has been fostered by the interactions between our own internal resources as well as external sources.

OPEN INNOVATION PLATFORM

SHARE YOUR IDEAS

Lifetime Brands recognizes that good ideas
come from unexpected places.
If you have a great idea, we’d love to hear from you!

Established in 1945 as Lifetime Cutlery Corporation, we have been providing innovative products that make a difference in people’s lives for over 60 years. Through the decades our dedication to innovation has grown stronger, as we develop solutions to everyday problems in new and insightful ways. Our constant pursuit of new materials, technologies and opportunities has enabled Lifetime Brands to develop cutting-edge products and remain a leader in our industry. As part of an engrained culture, our shared vision of how innovation should affect people’s lives has sustained us and provided our customers with products that enhance their lives.