Lifetime brands

ABOUT US

OVERVIEW

Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. 

We market products under well-known kitchenware brands, including Farberware, KitchenAid, Sabatier, Amco Houseworks, Chef’n, Chicago Metallic, Copco, Fred & Friends, Houdini, KitchenCraft, Kamenstein, Kizmos, MasterClass, Misto, Mossy Oak, Swing-A-Way, Taylor Kitchen and Vasconia; respected tableware and giftware brands, including Mikasa, Pfaltzgraff, Fitz and Floyd, Creative Tops, Empire Silver, Gorham, International Silver, Kirk Stieff, Rabbit, Towle Silversmiths, Tuttle, Wallace, Wilton Armetale, V&A and Royal Botanic Gardens Kew; and valued home solutions brands, including BUILT NY,  and Taylor. We also provide exclusive private label products to leading retailers worldwide.

Our products can be found in specialty stores, department stores, national chains, mass merchants, warehouse clubs, home centers, supermarkets and off-price retailers, as well as our branded websites.

Core Values

Design with the Consumer in Mind

When designing, our inspiration must come from consumers. By delivering five-star experiences to them, we will continually succeed in growing our business.

Continually Explore What is New

Product, marketing and consumer, trends change rapidly. Visual design and product communication must change along with it to capture our consumer’s attention, stay on top of trends, and look ahead to what’s beyond the horizon.

Ask Questions

Shared ideas, thoughts, and concerns are the building blocks of collaboration. Positive productivity begins with communication. If you think it and believe it, then say it.

Build a Positive Team & Family Spirit

The positive environment at Lifetime Brands is the result of healthy interpersonal relationships at the office. Supporting one another makes this a great workspace to which everyone wants to return each day to collaborate with their peers.

Act Urgently When Urgency is Required

Our objective is to adhere to deadlines while delivering brand-right and strategy-right products. Understanding what is expected of us through communication and being flexible and cooperative in the face of adversity makes all the difference between a slowdown and smooth sailing.

Strive to Find Environmental & Healthy Solutions

Implementing practical yet environmentally conscious programs is of ongoing importance, from efficiency in office systems and operations to the ecological impact of our packaging on the greater community.

Create Products Which are Superior in Function, Safety & Style

Our products—and the packages they are in—need to be both consumer-friendly and safe. We are committed to developing product with attention to superior function while never compromising safety.

Prioritize Based on Potential

Our resources should be dedicated to projects that will have the most impact on our business. A clear focus with defined business objectives will ensure our prosperity.

Foster Open Innovation

Formulating innovative concepts can come from the most unlikely source. We as a company will look to all places for ideas and innovation. Through listening to our employees and external resources we will strengthen our relationship with the consumer and display our desire to continually develop based on their feedback.

Grow Our Brands Around the World

We are committed to strengthening our brand names to further establish consumer trust and confidence. Our goal is to know the brand, shape the brand, and make the brand stick.

Do More With Less

Just like consumers, we want to get the most bang for our buck. Keeping costs down and value up requires taking full advantage of resources to produce high-quality results.

Embrace & Drive Change

New systems and processes are implemented to improve productivity and enhance workflow. In order to grow both personally and professionally, we are open to accepting new challenges, embracing change, and recognizing their benefits.

DESIGN WITH THE CONSUMER IN MIND
When designing, our inspiration must come from consumers. By delivering five-star experiences to them, we will continually succeed in growing our business.
CONTINUALLY EXPLORE WHAT IS NEW
Product, marketing and consumer, trends change rapidly. Visual design and product communication must change along with it to capture our consumer’s attention, stay on top of trends, and look ahead to what’s beyond the horizon.
ASK QUESTIONS
Shared ideas, thoughts, and concerns are the building blocks of collaboration. Positive productivity begins with communication. If you think it and believe it, then say it.
BUILD POSITIVITY
The positive environment at Lifetime Brands is the result of healthy interpersonal relationships at the office. Supporting one another makes this a great workspace to which everyone wants to return each day to collaborate with their peers.
ACT URGENTLY
Our objective is to adhere to deadlines while delivering brand-right and strategy-right products. Understanding what is expected of us through communication and being flexible and cooperative in the face of adversity makes all the difference between a slowdown and smooth sailing.
Strive to Find Environmental & Healthy Solutions
Implementing practical yet environmentally conscious programs is of ongoing importance, from efficiency in office systems and operations to the ecological impact of our packaging on the greater community.
Create Products Which are Superior in Function, Safety & Style
Our products—and the packages they are in—need to be both consumer-friendly and safe. We are committed to developing product with attention to superior function while never compromising safety.
Prioritize Based on Potential
Our resources should be dedicated to projects that will have the most impact on our business. A clear focus with defined business objectives will ensure our prosperity.
Foster Open Innovation
Formulating innovative concepts can come from the most unlikely source. We as a company will look to all places for ideas and innovation. Through listening to our employees and external resources we will strengthen our relationship with the consumer and display our desire to continually develop based on their feedback.
Grow Our Brands Around the World
We are committed to strengthening our brand names to further establish consumer trust and confidence. Our goal is to know the brand, shape the brand, and make the brand stick.
DO MORE WITH LESS
Just like consumers, we want to get the most bang for our buck. Keeping costs down and value up requires taking full advantage of resources to produce high-quality results.

Community

Lifetime Brands has donated over $1,000,000 to the Housewares Charity Foundation which is a major supporter of the Breast Cancer Research Foundation and other charities such as the Haiti Relief Fund, America’s Second Harvest, University of Chicago Integrated Breast Cancer Research Laboratory, and the Aplastic Anemia & MDS International Foundation.
IHA Charity
Distribution2

Distribution Network

Lifetime Brands supplies the top housewares retailers in North America. We provide product for all channels of distribution at multiple price points. Our facilities are strategically located near ports of entry on both the East and West Coasts and we operate over 1.6 million square feet of warehouse and manufacturing space in five separate locations. Our West Coast distribution center in Rialto, California, opened in 2018, serves as our largest facility at over 700,000 square feet.

Our distribution centers have advanced electronic interfaces, including the latest radio frequency, computer and barcode technology for increased efficiency and accuracy. Lifetime Brands ships and delivers product quickly, efficiently and on time.

Global Expansion

In 2007 we purchased a 30% interest in the largest housewares manufacturer and marketer in Mexico, Ekco, S.A.B. (since renamed Grupo Vasconia, S.A.B.)  This venture has provided us an avenue of expanded distribution in Mexico and in other Latin American markets for Lifetime’s numerous products and brands.
Similarly, we have also formed a strategic alliance with Accent-Fairchild Group, Inc. in Canada to expand the presence of our brands and products in the Canadian market. Having been Lifetime’s distributor in Canada for over 15 years, Accent-Fairchild has strong relationships with Canada’s leading retailers and is the logical partner to help us increase our penetration in the Canadian market.
In 2011, Lifetime, Accent-Fairchild, Grupo Vasconia and Fackelmann GmbH Co. KG form Housewares Corporation of Asia Limited to design and manufacture kitchenware products in Asia for sale to customers in North and South America.
Later that year, Lifetime acquired Creative Tops Limited and Creative Tops Far East. Together with Lifetime’s established partnerships in North and Central America, this strategic combination creates a global leader in the housewares business with a focus on quality and innovation.
The 2014 acquisition of Thomas Plant Limited, trading as Kitchen Craft, makes Lifetime a more effective global resource to our key retailer partners. Kitchen Craft’s broad ranges of kitchenware products fill a gap in our existing UK housewares assortment that will complement the tableware and gift assortments marketed by Creative Tops.
Later that year, Lifetime acquired the business and certain assets of La Cafetiere from the Greenfield Group Limited including exclusive distribution rights. The addition of the La Cafetiere and Randwyck brands to Lifetime’s global platform further strengthens our presence in the United Kingdom and Continental Europe.